Customer Satisfaction Before Profits at the Base of the Pyramid

February 6, 2017, 2:24 am

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February 6, 2017

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Since the early 2000s, there has been an increasing interest in new, innovative technologies for low-income users in emerging markets around the world. Newly developed products like affordable solar lanterns, non-electric water purifiers, and smoke-reducing cookstoves have the potential to address the unmet needs of millions of people.

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